I spent 25 years in organizations advising leaders on how to present themselves authentically and with influence. Early in my career, I worked as a makeup artist, where I learned how style and self-expression shape confidence and perception. Today I bring together those creative roots with strategy to help clients align what they say, who they are, and how they show up. I’d love to help you bring the best version of yourself to life—strategically and with heart.
Before launching Maven Row, I served as Chief Marketing, Corporate Affairs & Communications Officer at Rite Aid, where I led enterprise-wide communications strategy. My role spanned marketing, internal and external communications, public relations, crisis response, community engagement, and events.
I’ve held leadership roles at Macy’s, Staples, Jumpstart, Avery Dennison, AECOM, and BIC.
I serve on the Boards of Directors for Stonehill College's Meehan School of Business, SeriousFun Children's Network, and Girls on the Run International.
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MEET JOY
By blending diverse industry expertise with our internal team’s experience, the Collective fuels our agility, sharpens our edge, and guarantees excellence in every project. Each member brings a unique perspective shaped by deep experience, thought leadership, and a track record of innovation.
Together, their collective wisdom steers our strategies—keeping Maven Row bold, forward-thinking, and perfectly tuned to the fast-evolving world of modern communications.
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Joanna Howarth
Mark Crowley
LORI DELLICOLLI
Lauren Beitler
Lauren Beitler is a global corporate communications professional with deep expertise helping iconic brands to convert their strategy into their story. Over the past two decades, Lauren has worked with some of the most recognizable companies across the technology, consumer and retail industries, defining their messages and getting it to the right audiences during their most transformative moments. Lauren is an accomplished leader with a strong history of building high-performing teams from the ground up to meet the ever-changing needs of evolving Communications functions. With background in both communications and change management, Lauren has a keen understanding of the role communication plays in getting a company from here to there -- a skill that has made her a trusted advisor to senior leadership teams.
Currently, Lauren is the Head of Executive Communications at TikTok, where she took on a newly created role to establish a centralized approach to leadership visibility and corporate storytelling in the dynamic, rapidly growing company.
Lauren is originally from New York City and now lives in Westchester, NY with her husband, 3 children and 2 big rescue dogs. Outside of work, she's usually outdoors, finding a way to be active with her family, or volunteering to support her town and school community.
Lauren Beitler
Head of Executive Communications, TikTok
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Joanna Howarth
Briana Curran
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Lauren Beitler
Mark Crowley
Mark Crowley is currently the Vice President of Internal Communications at Solventum, a leader in the healthcare industry. Throughout his 20+ year career, he has led a wide array of internal and external communications initiatives, helping organizations drive clarity, alignment, and engagement. Mark is highly skilled in strategic planning, content development, change management, and creative campaign execution. His work consistently emphasizes strong leader and stakeholder engagement to ensure meaningful, lasting impact. He has worked for several leading companies, including Panera Bread, Staples, AECOM, Hilton, and Fresenius Medical Care. Known for his collaborative approach and results-driven mindset, Mark continues to shape communication strategies that support both organizational transformation and business growth.
Mark Crowley
Vice President, Internal Communications, Solventum
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Joanna Howarth
Lauren Beitler
Mark Crowley
Briana Curran
Lori DelliColli is a seasoned communications executive with over two decades of experience shaping the public narrative for some of television’s most iconic brands. As Vice President of Entertainment Communications at CBS, she has led high-impact publicity campaigns for top-rated series including The Big Bang Theory, Young Sheldon, Georgie & Mandy’s First Marriage, as well as the Emmy-winning reality competition series Survivor and The Amazing Race, among others.
Renowned for her strategic vision and media acumen, Lori specializes in 360° campaign
development, talent and producer relations, crisis communications, and influencer
collaborations. Her work spans traditional and digital platforms, consistently delivering
measurable results and elevating brand visibility. She brings a robust global network of media contacts and a reputation for excellence in relationship management with talent, executives, and press.
LORI DELLICOLLI
Vice President, Entertainment Communications,
CBS Corporation
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Joanna Howarth
Lauren Beitler
Mark Crowley
LORI DELLICOLLI
Joanna Howarth
Senior Manager of Global Communications, Lifestyle, Brand & Purpose, New Balance
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Joanna Howarth
Lauren Beitler
Mark Crowley
Joanna Howarth is a dynamic communications and marketing leader with more than 15 years of experience shaping global narratives, sparking meaningful consumer engagement, and bringing purpose-driven brand stories to life. In her current role as Senior Manager of Global Media at New Balance, she spearheads earned media and influencer strategies across lifestyle and entertainment verticals, delivering high-impact campaigns that earned more than 7 billion impressions in 2024 alone.
Prior to New Balance, Joanna held key marketing and public relations positions at the TJX Companies, where she helped scale emerging brands like Homesense and drove national awareness and social impact for HomeGoods—raising over $10 million for partner charities in a single year. She began her career in higher education communications and agency PR, honing her expertise in media relations, thought leadership, and content management.
She is based in Massachusetts where she lives with her husband, two sons, and mini-labradoodle.
